Kathmandu, KL Dugar Group’s prominent spice brand, Gyan Masala, has announced acclaimed Nepali actress Swastima Khadka as its first brand ambassador. This strategic alliance is designed to refresh the brand’s identity and spark a conversation with the next generation of Nepali consumers.
It is Established in 1989, KL Dugar Group has grown into one of Nepal’s most distinguished Nepalese FMCG conglomerates, with a diverse portfolio of brands recognised for their quality and consistency. Gyan Masala, in particular, has become synonymous with purity, authentic taste, and reliability, anchoring the authentic taste of home for generations of families. Swastima Khadka is known for her strong screen presence and contemporary appeal, represents a perfect blend of tradition and modern values that closely align with Gyan’s brand philosophy.
Executive Director of the KL Dugar Group ‘Bhavika Dugar’ said we are delighted to welcome Swastima Khadka to the Gyan family. Her authenticity, relatability, and strong connection with audiences make her an ideal ambassador for our brand as we continue to evolve while staying rooted in our core values.
Swastima Khadka also shared her delight at joining hands with Gyan Masala, a brand that has earned its place in Nepali households through years of consistency. She pledged her dedication to representing Gyan’s values and playing an active role in further elevating its reputation for quality and purity across the country. As part of its growth strategy, the brand is also expanding its product portfolio with new spice variants tailored to evolving consumer preferences. Currently, the Gyan Masala comes in 14 different variants, offering something for every kind of taste. Gyan products are widely available across Nepal through an extensive distribution network, now making high-quality spices easily accessible to households nationwide.
